Ah yes, the Superbowl. Happy times for football fans and even happier times for advertising executives. The likes of J. Walter Thompson, GSD&M and all advertising companies have done it again and produced another successful, and entertaining, showing of advertisements.
The realm of commercials stretched from disgusting (Careerbuilder.com) to classic (Coca-cola – “It’s mine”); off the wall imaginatives (Vitaminwater - “Horsin’ Around with Shaq”) to Superbowl commercial staples (Budweiser). The one thing all these commercials tried to hit, besides advertising their product, was being funny. These ones achieved both.
Top 5 Superbowl commercials:
1. E*Trade banking baby – this one is definitely the best this year. Much more advanced than the previous dancing baby from the 90’s, this one actually keeps your attention and appeals to the masses (and the computer animation is a lot better). It also gets the point across that anyone can do E*trading.
The realm of commercials stretched from disgusting (Careerbuilder.com) to classic (Coca-cola – “It’s mine”); off the wall imaginatives (Vitaminwater - “Horsin’ Around with Shaq”) to Superbowl commercial staples (Budweiser). The one thing all these commercials tried to hit, besides advertising their product, was being funny. These ones achieved both.
Top 5 Superbowl commercials:
1. E*Trade banking baby – this one is definitely the best this year. Much more advanced than the previous dancing baby from the 90’s, this one actually keeps your attention and appeals to the masses (and the computer animation is a lot better). It also gets the point across that anyone can do E*trading.
2. Tide - “Silence the Stain” – as a messy someone who has applied for jobs and been on an interview, this commercial really hit home for me. This ad helps to solidify what you think of when you see a stain on your clothes: I need the Tide stick so my stain doesn’t scream at my future employer.
3. Diet Pepsi Max – “Nod” – the beginning of this commercial is great: Troy Aikman is speaking to his sleepy co-anchor, who slowly begins to dose off and hits the microphone with his head. Troy’s face: Priceless. The amount of cameos alone in this commercial makes a general audience member pay attention even if they don’t like Pepsi (for the record, I don’t). It’s a simple commercial that has a pretty clear answer.
4. Bridgestone – “Scream” – this puts a squirrel into human perspective. I mean, I would definitely scream if a car was going to run me over. The kicker is all the other animals screaming, too. Even the little cricket. What makes an audience pay attention more than a talking baby? Talking animals. In a time where environmental issues are huge, using expensive, road-gripping tires to save a squirrel ranks right up there.
5. Budweiser – “Clydesdale Team,” “Jackie Moon” –Budweiser is definitely one of the top Superbowl commercial advertisers (remember the frogs?) and I must include them in the top five, not only because every year they deliver a decent commercial, but a few different commercials, each one as equally funny and imaginative.
Disagree? Youtube is letting you vote for which game day commercials you deem best. Go to http://www.youtube.com/adblitz.
1 comments:
I loved the spit up at the end of the eTrade ad. I wasn't expecting it and that's what stuck out for me. It falls into that strategy of "anyone can do it" like you pointed out, but it was also had the right pinch of disruptive to stand up among the clutter (not that super bowl ads have much clutter).
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